Friday, June 22, 2007

Cookie Success

I got to meet Mrs. Debbie Fields in person. She is the founder of Mrs. Fields Cookie Company. She was at a book signing at the Manhattan Beach Mall in the Los Angeles area in 1995.

Somebody asked her if Mrs. Fields Cookies was all over the United States. She said the company is all over the world. Then they asked her if she thought that she would own a worldwide company when she first started out.

She told us that when she first started Mrs. Field's Cookies in 1977 she was only 19 years old and only had a high school diploma, had absolutely no prior experience in business, no real support from her family or friends and no bank in the entire city of Oakland, California would give her the loan she needed because she did not have any collateral and nobody would co-sign for her.

Obviously with persistence and determination she made it past those few "minor" obstacles. She said that at that time she would have been totally satisfied to just have one successful cookie store where she lived in Northern California. So she left Oakland and moved to Palo Alto, California where she was able to open her first Mrs. Fields cookie store. Fortunately for all of us cookie lovers she eventually expanded her goals and did not stop there. Mrs. Fields was a millionaire before her 30th birthday.

It's interesting.
Some people never quit no matter how hard things get or how impossible it may seem.
Other people quit as soon as they encounter their first minor inconvenience or when they have to deal with and solve their first problem.

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